- March 28th, 2011
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WARNING: DON’T USE COLOR ALONE. OR WITH ANYONE ELSE. DO NOT DOWNLOAD THIS APP.
The much-hyped about Color social networking app arrived on the Andriod market soon after the iPhone app launch so thanks to Color for including Andriod users in their release. Unfortunately, Color violated the one rule you shouldn’t violate when you release an app into the store. Do not release a very buggy and unusable app into the mobilearena. First impressions mean everything in this world, and with their two star Andriod color app, my first impression is one of pure distaste. It was amazingly difficult to convincefriends sitting right next to me to download the app with its (currently) two star rating. My friends gave me very distrustful questioning looks. And rightfully so because after using it for aboutfive minutes, even I wanted to uninstall it. Nearly every step contained an unrecoverable/force close bug. Aside from running into bug after bug, I didn’t know how to properly use the app. Usually I don’t mind not knowing how to use something, I’ll learn it , no problem, but after trying to find a short demo of howthe Color I found nothing. Zip. Zero. Nothing. Why couldn’t they write short step by step guide on howto use Color? What i really wished for was a video, but after using their app, I suspect they couldn’t create a video because their app was so buggy they wouldn’t be able to film a continuous segment without some kind of error popping up.
Anyway, thank you Color for teaching us all about what not to do when launching a social networking app.
Here’s my advice to color:
1. Launch a FAQ2. Make a demo video3. Rewrite their ‘WARNING’ message to sound friendlier/have more explanation.4. Fix bugs ASAP5. Spin up the Damage Control PR team. Your much-hyped 41 million dollars is making you look ridiculous anyway, might as well try spending it to fix this disaster.